Cookie statement
Last updated: 20 June 2026.
The mdvital.hu website may use cookies, pixels, tags, tracking codes, conversion tags, remarketing identifiers and similar technologies. Some of these are necessary for the basic functioning of the website, whilst others serve convenience, statistical, analytical, advertising, remarketing or personalised advertising purposes.
The purpose of using cookies and similar technologies is to ensure that the website functions properly, to enable the use of the shopping basket and the ordering process, to understand how visitors use the website, and, where consent is given, to measure the effectiveness of our adverts and display more relevant adverts.
1. What are cookies?
Cookies are small text files that a website may place on a visitor’s device, or which the browser may access. Cookies enable the website to remember certain information, such as the contents of your shopping basket, your session status, your cookie consent settings or certain user preferences.
Some cookies are temporary and are deleted when the browser is closed. Other cookies may remain on the user’s device for a longer period, until they expire or until the user deletes them via their browser settings.
Cookies that are strictly necessary for the website to function may be used without consent, as the site’s basic functions cannot be provided without them. All other cookies, pixels, tags or similar technologies that are not strictly necessary will only be activated once the visitor has given their consent.
2. Consent and cookie settings
When a visitor first opens the mdvital.hu website, a cookie banner appears on the page. Using the cookie banner, the visitor can accept or reject non-essential cookies, or adjust their settings by category.
You may amend or withdraw your consent at any time via the cookie settings available on the website. Withdrawing your consent does not affect the lawfulness of any data processing carried out on the basis of your consent prior to withdrawal.
Cookies can also be deleted or disabled in your browser settings. Please note that if you disable essential cookies, certain features of the website, such as the shopping basket, the checkout process or the login function, may not work properly.
3. Types of technology used
The following technologies may be used on the mdvital.hu website:
- cookies,
- pixels,
- tags,
- log files,
- conversion tags,
- remarketing identifiers,
- advertising identifiers,
- analytical measurement codes,
- Google Consent Mode consent indicators,
- other similar technical solutions.
Depending on the consent settings selected, these technologies may process, for example, IP addresses, device and browser data, cookie identifiers, pages visited, click data, add-to-basket events, purchase events, conversion data and ad interactions.
4. Categories of cookies
4.1. Essential cookies
Essential cookies are necessary for the basic functioning of the website. Without them, the website cannot function properly; therefore, they may be used without your consent.
This might include, for example:
- how the basket works,
- to ensure the ordering process,
- the technical operation of the payment process,
- login and session management,
- storing cookie consent settings,
- to maintain the security of the website,
- the transmission of communications via an electronic communications network.
These cookies are not used for marketing purposes and are not intended to display personalised adverts.
4.2. Preference cookies
Preference cookies are used to remember settings that make the website more convenient to use, but are not strictly necessary for the site to function.
This might include, for example:
- language settings,
- display setting,
- previously selected options,
- storing other user preferences.
Preference cookies are used in accordance with the settings specified in the cookie banner.
4.3. Statistical cookies
Statistical cookies help us to understand how visitors use the website. Subject to consent, this data helps us to measure visitor numbers, improve the website’s performance, identify errors and enhance content.
The following may be processed for statistical and analytical purposes, for example:
- page views,
- dates of visits,
- tour routes,
- clicks,
- device and browser data,
- references,
- campaign IDs,
- conversion data.
Cookies and similar technologies used for statistical purposes are only activated once consent has been given, unless the processing in question is strictly necessary for technical reasons, is carried out anonymously, or may be lawfully processed without consent.
4.4. Marketing cookies and pixels
Marketing cookies and pixels are used for advertising, remarketing, conversion tracking and personalised advertising. These enable us to measure what actions visitors arriving from adverts take on the website, such as whether they view a product, add something to their basket or make a purchase.
The following, for example, may be processed for marketing purposes:
- IP address,
- device and browser data,
- cookie identifiers,
- advertising identifiers,
- pages visited,
- product demonstration events,
- add-to-basket events,
- purchasing events,
- ad click data,
- conversion data.
Marketing cookies and pixels are only activated once the visitor has given their consent. If consent is refused or withdrawn, adverts may be less personalised, and ad measurement may be limited.
5. Use of Google services
Where consent is given, we may use Google’s advertising, analytics and measurement services on the mdvital.hu website, including, in particular, the following:
- Google Ads,
- Google Analytics,
- Google Tag Manager,
- Google Consent Mode,
- Google conversion tracking,
- Google remarketing,
- Google ad measurement and personalised advertising solutions.
These services help to measure the effectiveness of adverts, the source of visits and purchases, and conversions; they can also enable the creation of remarketing audiences and the display of personalised or more relevant adverts.
Subject to your consent, Google’s services may process, for example, IP addresses, device and browser data, cookie identifiers, advertising identifiers, pages visited, click data, add-to-basket events, purchase events and conversion data.
Using Google Consent Mode, a website can send Google information about a visitor’s consent status, for example, regarding analytics storage, advertising storage, user data for advertising purposes, and personalised adverts.
Google provides information on how it uses data from its partners’ websites and apps on the following pages:
- https://business.safety.google/privacy/
- https://policies.google.com/technologies/partner-sites?hl=hu
- https://policies.google.com/privacy?hl=hu
6. Using Meta / Facebook and Instagram advertising tools
If you give your consent, we may also use Meta’s advertising and analytics services on the mdvital.hu website, including, in particular, the following:
- Meta Pixel,
- Facebook adverts,
- Instagram adverts,
- Meta conversion tracking,
- Meta remarketing,
- Meta advertising measurement tools.
These services help to track the actions taken on the website by visitors arriving from adverts displayed on Facebook, Instagram or other Meta platforms. If consent is given, they may enable the creation of remarketing audiences and the display of more relevant adverts.
Subject to consent, Meta’s advertising tools may process, for example, IP addresses, device and browser data, cookie identifiers, advertising identifiers, pages visited, click data, add-to-basket events, purchase events and conversion data.
Further information on Meta’s data processing and advertising tools can be found on the following pages:
7. List of cookies used
The list of specific cookies and similar technologies used on the mdvital.hu website may be automatically updated by the cookie management system. The list may include the name, purpose, provider, category and retention period of each cookie.
The range of cookies actually used may change from time to time, for example due to website development, new plug-ins, new advertising or analytics services, or a change of service provider. For this reason, the specific list of cookies is displayed by the website’s cookie management system.
8. Changing or withdrawing cookie settings
Visitors may amend or withdraw their consent at any time via the cookie banner. Withdrawal of consent does not affect the lawfulness of any data processing carried out prior to withdrawal on the basis of that consent.
If a separate cookie settings button or panel is available on the website, visitors can use this to change their preferences at a later date.
9. Managing cookies in your browser
Cookies can also be deleted or disabled in your browser settings. Most browsers accept cookies by default, but this setting can be changed.
Further information on the cookie settings for the most commonly used browsers can be found on the following pages:
- Google Chrome cookie settings
- Mozilla Firefox cookie settings
- Microsoft Edge cookie settings
- Safari cookie settings
If you disable all cookies in your browser, some features of the website may not work properly. This may particularly affect the shopping basket, the ordering process, the login process, the payment process, or certain convenience features.
10. Related data processing notice
More detailed information on data processing carried out through the use of cookies and similar technologies can be found in the mdvital.hu privacy policy.
The privacy notice includes, amongst other things, the data controller’s details, the purposes of data processing, the legal bases, service provider partners, information on international data transfers, the duration of data processing, and users’ rights.
11. Amendments to the cookie policy
MD Vital Kft. reserves the right to amend this cookie policy from time to time, in particular in the event of changes to legislation, new cookie management settings, new service providers, new advertising or analytics tools, technical developments or regulatory guidance.
The current cookie policy is available on the mdvital.hu website.
